Brand's Vision

Eman Tabbara Scentual Aroma CEO & Founder

A note from our founder

Every skin is beautiful and unique. Scentual Aroma is made of plants and plants belong in and on all skin. By choosing our line, I want you to feel beautiful and loved. I also want you to be educated on how to take care of your skin naturally. I hope you join me on this journey of health and wellness to all.

What we do?

We harness the healing power of plants and science to formulate clean, safe, pure and result-driven skin and body care helping you achieve glowing healthy skin from within.  Our skincare line brings you the most potent and effective products using pure botanical ingredients that communicate in the language your body speaks.

What we believe in?

We believe that in the same way a healthy diet nourishes our bodies and minds; pure botanical ingredients nourish our skin and ultimately contribute to health & vitality. When our bodies are healthy, it shows. Our goal is to support you to have a healthy and uniquely beautiful you. Our skin is the largest organ. It absorbs everything we apply on it and toxic ingredients make their way to our blood stream disrupting our hormones and leading to various health concerns. Therefore delivering pure formulas free of synthetic ingredients is our mission and purpose.

Our ethical practices

We are committed to social responsibility and sustainability. We aim to minimize our impact on the environment by eliminating harmful ingredients to the ecosystem. We use minimal packaging from responsibly managed forests made with paper board. We package in recyclable, reusable and refillable glass. We consider this criteria in our shipping and fulfillment practices. We source our ingredients from trusted suppliers that follow the same philosophy. We also support small businesses whenever possible including our work with the Moroccan Berber Women’s Cooperative where our Argan oil is cold-pressed by hand which includes fair trade wages to support replanting and protecting the endangered Argan trees forest while providing for women’s health and education.


Living with compassion and kindness defines who we are as a brand. Our products and ingredients used in our products are never tested on animals.

All products are vegan friendly excluding locally sourced honey or beeswax whenever listed.

Our formulas & Product Safety

We blend in the best of science and nature. We only use the highest quality skin nourishing ingredients that nurture our skin & bodies featuring organic and wild harvested whenever possible. Every ingredient we use serves our skin. All of our formulas are pure, potent and result-driven thus free of fillers and additives. Although we use all natural and organic ingredients whenever possible which are less likely to cause sensitivity compared to synthetic ingredients, we recommend performing a patch test.

Scentual aroma brand principles

Our products are formulated without:

  • Parabens
  • Phthalates
  • Propylene glycol
  • Formaldehyde
  • Sodium lauryl sulfate (SLS)
  • Mineral oil, Petrolatum or Paraffin
  • Diathanolamine (DEA)
  • Hydroquinone
  • Oxybenzone
  • Triclosan
  • Gluten
  • Alcohol
  • Petrochemicals
  • Synthetic fragrances
  • Dyes
  • GMO
  • Polyethylene beads
  • Animal ingredients or by-products (except cruelty free honey & beeswax whenever indicated).